Karen Andrews Group
  • 01-Sep-2022 to Until Filled (EST)
  • Other
  • Chicago, IL, USA
  • Full Time

100% employer-paid health insurance premium; dental and vision insurance available • Personal development and leadership training included (approximately $11,000 value in first 15 months of employment). • Wright Graduate University tuition discount • PTO and paid holidays • 401K


Envision all individuals living a fulfilling life. At the Wright Foundation for the Realization of Human Potential, we work toward a world that works for everyone, one person at a time, every day. Do we think fulfilling our mission is easy? Not a chance. Is it invaluable to humanity? You bet.

Our work makes a tangible contribution to the quality of people's lives. You will touch the lives of individuals across the globe who work in all industries. Here, you can achieve personal and professional growth and fulfillment, too.

The Wright Foundation for the Realization of Human Potential seeks a Marketing Director to oversee marketing responsibilities across three divisions - Wright Living, Wright Graduate University, and Human Emergence Group. This person will play a vital role in the management and strategy of our branding and marketing automation while overseeing day-to-day marketing operations. They will be directly involved in maximizing the value of client relationships and performance of marketing programs with a focus on:

  • Client Relationship Management and Customer Service
  • Program Activation and Performance
  • ROI Performance, Budget Planning, and Reporting
  • Innovation and Growth

The Wright Foundation (Wright) is a mission-driven fast-paced graduate and public educational and business consulting organization dedicated to a world that works for everyone by providing education and training to maximizing adult development and performance for individuals.


WHO WE ARE LOOKING FOR

  • Marketing Director who is passionate about data-backed and evidence-based marketing practices to grow a brand. This role will require an innovative and data-driven brand strategist who can connect insights into action. They will proactively lead brand strategy development and execution, advertising and media plans, brand integration efforts in collaboration with the sales team and senior leaders.
  • Reporting to the Director of Operations, they will collaborate closely with senior leaders to ensure brand strategy alignment. Indirect influence of and collaboration with other key organizational leaders is also necessary for success in this position.
  • This highly cross-functional role is curious, highly collaborative, and works toward excellence daily. It requires both strategic and tactical execution, with a balance of creativity and strategy of brand development, with an eye and passion for data to execute marketing funnel and marketing automation practices to grow our brand.

WHAT THIS ROLE WILL DO

  • Lead the team: Serve as the day-to-day manager of our team of marketing ops, content, and product marketers. Provide coaching, career planning, and accountable performance management against our marketing goals.
  • Build growth via market and brand research, brainstorming inventory ideas, and managing a portfolio of market-specific clients across multiple categories
  • Develop and implement sales & marketing funnel strategies into a holistic marketing system from concept to completion
  • Manage the budget through data-driven planning: Use historical and ongoing data to build forecasts for our GTM campaigns and budgets for different marketing functions accordingly.
  • Be the leading voice on our content program and ensure that our material is highly relevant, engaging, and compelling for current and potential customers.
  • Oversee our program marketing materials for ongoing customer communication.
  • Partner with the sales team to research our target addressable markets for product-market fit and potential gaps.
  • Build business partnerships to build awareness of our programs and methodologies within target markets.

Qualifications

  • Bachelor's degree with an emphasis in Public Relations, Communications, English, Journalism, Marketing, or related field of study; or relevant years of experience
  • Minimum of four years of traditional and digital marketing experience
  • Prior experience utilizing a sales and marketing CRM (Keap, or other CRM)
  • Prior experience working in a business environment coordinating social media on applicable platforms (e.g., Facebook, Twitter, LinkedIn, YouTube, Blogs, Wikis)
  • Prior experience using web analytics tools to interpret data and build insightful reporting
  • Prior experience writing for the web, on social, and/or in traditional media
  • Prior experience successfully managing and growing multiple paid advertising accounts
  • Excellent verbal and written communication skills necessary to persuade and influence decision making of individuals, groups, or work teams, and to explain difficult issues
  • Strong attention to detail and accuracy
  • Ability to utilize business sense and creativity to develop new ideas and solutions
  • Organizational skills, including the ability to prioritize workload to meet deadlines
  • Ability to perform duties with minimal supervision
  • Ability to collaborate with team members

Preferred Qualifications

  • Experience in graphic and web design using Adobe Creative Suite
  • Philanthropic expertise within an academic environment

*Candidates will be requested to submit at least two writing samples.

We are based in Chicago, Illinois. This position may be performed virtually.

Benefits include:

  • 100% employer-paid health insurance premium; dental and vision insurance available with employee-paid premium
  • Personal development and leadership training included (approximately $11,000 value in first 15 months of employment)
  • Wright Graduate University tuition discount for those who meet admission requirements
  • PTO and paid holidays
  • Eligibility for 401K after one month
  • Learn to hone your talents and time-management skills to where you are performing at a level you never thought you could achieve
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