Marketing Director

The Wright Foundation (Wright) is a mission-driven fast-paced graduate and public educational and business consulting organization dedicated to a world that works for everyone by providing education and training to maximizing adult development and performance for individuals. The Human Emergence Group (HEG), a division of Wright, empowers organizations and their employees to function more effectively as producers, leaders, and team members.

HEG designs and delivers cutting edge curriculum adapted to each organization's purpose, principles, and values, delivering skill-oriented staff feedback systems and adapting seminars, executive development plans, and delivering coaching to operationalize these. Executives enhance their leadership, teaming, and social and emotional intelligence.

The Human Emergence Group adapts the best human emergence technologies to deliver: Organizational Design, Executive and Management Assessments, Executive and Management Development Programs, Succession Planning, Executive Coaching and Training. Well capitalized, HEG takes advantage of the significant increasing opportunities in the development of outsourced demonstrably effective leadership development programs and educational services.

The Marketing Director is a key position that will work with internal stakeholders to develop and implement goal-oriented strategies for the organization's traditional and digital marketing programs.

Primary Responsibilities

• Create, proofread, and edit copy and content for various marketing channels, ensuring a consistent voice. Includes, but not limited to content for company website, social media channels, email campaigns and paid advertising for digital and traditional marketing efforts.
• Research, implement, and continually optimize SEO and paid search efforts
• Stay current on the latest trends in traditional and digital marketing including search, social media, email, and analytics, while providing recommendations on ways to better serve the company's needs
• Oversee social media content calendars by researching relevant topics, writing engaging copy, recommending images/video to accompany posts, and scheduling posts
• Manage promotional budgets for Facebook, Twitter, LinkedIn, and Google Ads
• Continually monitor campaign performance providing recommendations for optimization
• Monitor and contribute to online conversations, replying to comments and messages to generate positive digital brand reputation
• Monitor and analyze website data using Google Analytics to provide data-driven actionable insights and suggestions for improvements
• Create and update regular performance reports to be shared with internal stakeholders monthly, quarterly, or as needed
• Collaborate with teammates and project stakeholders to develop creative and effective marketing solutions
• Manages marketing materials, ensuring appropriate supplies are ordered and available
• Manage relationships with external vendors to ensure high-quality and timely execution of marketing programs, and to ensure competitiveness

Qualifications

• Bachelor's degree with an emphasis in Public Relations, Communications, English, Journalism, Marketing, or related field of study; or relevant years of experience
• Minimum of four years of traditional and digital marketing experience
• Prior experience working in a business environment coordinating social media on applicable platforms (e.g. Facebook, Twitter, LinkedIn, YouTube, Blogs, Wikis)
• Prior experience using web analytics tools to interpret data and build insightful reporting
• Prior experience writing for the web, on social, and/or in traditional media
• Prior experience successfully managing and growing multiple paid advertising accounts
• Excellent verbal and written communication skills necessary in order to persuade and influence decision making of individuals, groups, or work teams, and to explain difficult issues
• Strong attention to detail and accuracy
• Ability to utilize business sense and creativity to develop new ideas and solutions
• Organizational skills including the ability to prioritize workload to meet deadlines
• Ability to perform duties with minimal supervision
• Ability to collaborate with team members

Preferred Qualifications

• Experience in graphic and web design using Adobe Creative Suite
• Philanthropic experience within an academic environment

*Candidates will be requested to submit at least two writing samples.

HEG is based in Chicago, Illinois. This position may be performed virtually.

Benefits include:

• 100% employer-paid health insurance premium; dental and vision insurance available with employee-paid premium
• Personal development and leadership training included (approximately $11,000 value in first 15 months of employment)
• Wright Graduate University tuition discount for those who meet admission requirements
• PTO and paid holidays
• Eligibility for 401K after one month
• Learn to hone your talents and time-management skills to where you are performing at a level you never thought you could achieve

Current Openings for Marketing Director Jobs at Karen Andrews Group